Madonna University, Okija Campus

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Dr. Onyejelem, Timothy Ekekedirichukwu

Assistant Lecturer


Dr Timothy Ekeledirichukwu Onyejelem is a lecturer, in the Department of Mass Communication, Madonna University, Nigeria. He holds a PhD in Mass Communication from Chukwuemeka Odumegwu Ojukwu University, Igbariam, Anambra State; an MSc. and a BSc.in Mass Communication, from Nnamdi Azikiwe University, Awka, Nigeria. He also holds a Post-Graduate Diploma in Education (PGDE) from the National Open University of Nigeria. Timothy is a certified member of the Teachers Registration Council of Nigeria (TRCN). Dr Timothy Ekekedirichukwu Onyejelem is a UNICEF research grant awardee for his PhD Thesis on “Promoting Child’s Rights through Nollywood … “. He is also a Child Rights Activist, a photojournalist, a Nollywood film editor & cinematographer, and the founder of TENO DIGITAL STUDIOS LTD. Onitsha, where he has trained over 200 youths in the art of photography and film production before he joined Madonna University in 2016 Timothy has worked as a film editor (guest) at the Nigerian Television Authority NTA Channel 35 Onitsha. In his quest for professionalism, which would reposition him for practical and technical knowledge transfer to the younger generation in the unbundled Mass Communication programme in Nigerian Universities, Dr Timothy Onyejelem has enrolled for a Professional Diploma in Advertising. Timothy is a member of over ten Professional and regulatory bodies including the International Communication Association (ICA) Africa, Africa Council for Communication Education (ACCE), Association of Communication Scholars and Practitioners of Nigeria (ACSPN), Nigerian Institute of Public Relations (NIPR) among others. Timothy is well known for attending conferences, workshops and seminars. He has attended and presented over 25 academic papers on such occasions. Timothy is an author, He has published in reputable international an national peer-reviewed academic journals. He is also a poet. Dr Timothy is a marriage counsellor with a speciality in natural family planning. He teaches a marriage course (free of charge) at St Charles Borromeo Catholic, Onitsha, Anambra State, as part of development service to his local community. Dr Timothy Ekekedirichukwu Onyejelem is a social analyst and very good at writing radio new commentaries on social issues for radio stations. Dr Timothy Ekekedirichukwu Onyejelem is a recipient of numerous awards. Currently, he is the Chairman of the Staff Welfare Association, Madonna University Nigeria, Okija Campus. Timothy Ekekedirichukwu Onyejelem strongly believes that “unless a man learns what he can do and does it while he is still young, he can never be useful to himself when he grows old” (Sirach, 25:3)

Current Position

Assistant Lecturer, Okija Campus.

Professional Education

  • B.Sc., Mass Communication, Nnamdi Azikiwe University, Awka, Nigeria, 2009.
  • M.Sc., Mass Communication, Nnamdi Azikiwe University Awka, Nigeria, 2014
  • PGDE, Education, National Open University of Nigeria, 2015
  • PhD, Mass Communication, Chukwuemeka Odumegwu Ojukwu University, Igbariam, Anambra State, Nigeria, 2020

Time at the University

  • 2018 - 2021: Departmental Exam Officer.
  • 2021 - date: Chairman Staff Welfare Association Madonna University Nigeria, Okija Campus.

Courses Taught

  • MAC 363: Photojournalism and Management
  • MAC 203: Introduction to Film,Cinema and Literature
  • MAC 105: African Communication System I
  • MAC 463: Documentary Film Production
  • MAC 201: Introduction to Publishing Sequence.



Photographs are representations of images used for communication on newspapers. They evoke readers’ feelings and excite emotions on the presented issue. How newspaper readers in Onitsha respond to photographs dealing with violence, like the Fulani herdsmen attack on Agatu communities in Benue State, is investigated in this study. The survey research method was used to evaluate the reactions of 369 respondents, determined through the Topman’s formular, to the violence depicted in Sun and The Guardian newspapers. It was found that clarification of information stimulated consumption desire for photographs; photographs that aid news stories in the intensification of media experience aroused the greatest emotion than those that stand alone. Content presentation perspective was found to influence readers’ attitude towards the presented issue. Public agenda arising from the photographs aroused emotional dispositions. It was recommended that caution should prevail in presenting violent photographs, capable of inciting reprisal reactions. Objectivity is also advocated in balanced reporting of violence with photographs because sensationalism could impede national security resulting from emotions.

The Economic Potentials of Social Media and the Nigerian Developing Society: An Appraisal

This paper explores the economic dimension of social media; in other words, it appraises the place of social media in the society’s wealth creation and distribution endeavour. Situated within the conceptual framework of the theories of technological determinism, social construction of technology, and uses and gratification, the paper argues that social media has great potentials for economic empowerment through enhancing job creation and skill acquisition, serving as a platform for marketing and business collaboration, and offering cheap platforms for small businesses to thrive. It is, however, pointed out that the extent to which these economic potentials of social media would manifest in Nigeria would be influenced by certain elements including social media penetration, literacy/awareness and infrastructure. The paper concludes that while today’s economic sphere is increasingly coming under the influence of technology (including social media technology), this technological influence would also be moderated (determined) by the realities of the social context, just as the participants in the technology will benefit from this influence only as determined by their motives (gratifications) for using the technology. It is recommended, among others, that teaching of the economic potentials of the ICTs including the social media be integrated in the education curriculum in Nigeria as a way of preparing and mobilizing young people for harnessing social media economic potentials. Keywords: Social Media, Economics, Apprai


Professional Affiliations

  • African Council for Communication Education (ACCE)
  • Association of Communication Scholars and Practitioners of Nigeria (ACSPN)
  • Nigerian Institute of Public Relations (NIPR)
  • International Communication Association (ICA) Africa
  • Association of Media and Communication Researchers of Nigeria (AMCRON)