Chinwe Amatu is lecturer in Mass Communication Department of Madonna University Nigeria. She bagged PhD in Mass Communication from Chukwuemeka Odumegwu Ojukwu University, Anambra State. She had M.Sc. in Mass Communication from Chukwuemeka Odumegwu Ojukwu University Anambra State, B.Sc. in Mass Communication from Nnamdi Azikiwe University Awka and PGDE from National Teachers Institute Kaduna.