Anti-Hate Speech and Listeners' Perception of Authority Radio Fm Nnewi

  • CHUKWUMA NKECHI, PhD Department of Mass Communication, Madonna University Nigeria, Okija
  • ZORTE MAAMAA, PhD Department of Mass Communication, Madonna University Nigeria, Okija
  • MOSES U. OKOYE Department of Mass Communication, Madonna University Nigeria, Okija
Keywords: Listeners, Perception, Anti-Hate Speech, Community Radio, Messages

Abstract

The study surveyed listeners' perception of anti-hate speech messages on Authority Radio FM Nnewi. It sought to find out listeners' exposure, the extent of their comprehension, factors contributing to their incomprehension, and the influence of hate speech on their behaviour. The research was hinged on the social responsibility theory. A total of four hundred copies of the questionnaire were distributed, and data were analysed using the simple percentage approach. Results showed a majority response rate of: 79.2% exposure, 46.8% incomprehension, 31.1% message presentation in the English language, and 55.8% ability to influence behaviour. The study recommended a lingua franca version (in the native language of the listeners) of anti-hate speech messages and establishing community channels for monitoring and reporting anti-hate speech to regulatory bodies, including a lawful framework for punishment defaulting radio stations.

Published
2021-07-15